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Explore all the best bait and gear for your next fishing trip

1/4oz Bass Lure

The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles...

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4" Bass Lure

Strike King's all new Super Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such...

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4" Bass Lure

Strike King's Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of inGreenedients which make them the softest...

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4.75" Bass Lure

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a...

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4" Bass Lure

The Strike King Rage Crawdad can be fished Texas rigged, Carolina rigged, weightless or as a jig trailer.

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1/2oz Pixie Spoons

The Pixee Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element...

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1/4oz Pixie Spoons

The Pixee Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element...

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3/16oz Dardevle

The classic Eppinger Original Dardevle Spoon remains one of the most popular and effective all-around fishing lures on the market today. Cast or trolled, this...

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3/8oz Kastmaster Trout/Salmon Lure

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to...

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1/4oz Kastmaster Trout/Salmon Lure

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to...

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1/8oz Kastmaster

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to...

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2/5oz Little Cleo Trout/Salmon Lure

The unique hump-backed shape of Little Cleo results in a seductive, wiggling action as the lure is drawn through the water

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