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Explore all the best bait and gear for your next fishing trip

4" #6 Bass Lure

Built with Z Man's exclusive ElaZtech plastic, the Z Man Turbo CrawdadZ are right at home in fallen timber, jagged rocks, and dense vegetation, which...

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4.5" #4 Bass Lure

Unmatched in action and performance, the Z Man Razor Shadz deliver a perfectly sized baitfish imitation that will help you "slice" through the competition. A...

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4" #3 Bass Lure

Constructed of high Floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the...

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4" #5 Bass Lure

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Freshwater and inshore anglers alike will find the DieZel...

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4" #5 Bass Lure

The new 4" Boar HogZ are a super-versatile power-fishing bait that anglers can employ for a wide array of applications, ranging from penetrating thick, matted...

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4" #6 Bass Lure

Same Great stickbait profile and dimpled body as the Finesse TRD, but in a larger 4" profile to draw more attention and entice bigger bites...

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4" #10 Bass Lure

The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky...

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5" #10 Bass Lure

The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky...

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4" #6 Bass Lure

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segmented body...

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#7 Bass Lure

The Gary Yamamoto flappin' Hog boasts all the bells and whistles that make it irresistible to fish. The flappin' Hog features eye stalks, arms like...

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5" #10 Bass Lure

The Yamamoto Double Tail Hula grubs catch fish 12 months out of the year deep and shallow. It comes loaded with salt, and features a...

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4" #10 Bass Lure

The Yamamoto Double Tail Hula grubs catch fish 12 months out of the year deep and shallow. It comes loaded with salt, and features a...

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