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Explore all the best bait and gear for your next fishing trip

1/2oz Bass Lure

Designed by Strike King's pro-staff, the Strike King Swinging Swim Jig features a free-swinging hook design that increases the action of your trailer and also...

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1/2oz Bass Lure

An extreme heavy cover jig. Designed to be fished in and around the heaviest shallow/deep water cover. The Hack Attack Jig is built around an...

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7/16oz Bass Lure

7/16 ounce short arm spinnerbait with single barrel rattler designed for low light, off color water and night fishing. Spin-Eze ball bearing swivel. Single Colorado...

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1/8oz Bass Lure

For decades, the MINI-KING Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it...

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1/2oz Bass Lure

Strike King and Kevin VanDam have teamed up to design a spinnerbait perfect for finicky fish. It features a smaller redesigned Perfect Skirt with all...

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Bass Lure

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" top water lure with Great...

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Bass Lure

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly...

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0.125oz Bass Lure

The Strike King Bitsy Bug Mini jig has a fiber weed guard which helps prevent line from being cut like it can on wire guards...

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Cut-R 6" Worm Bass Lure

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a...

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5" Bass Lure

The KVD Fat Baby Finesse Worm has oversized tail to allow more action and drag in water. It is shorter in length, with a larger...

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3" #3 Bass Lure

Full spectrum colors/patterns, Tough, yet soft outer body, 3-D Holo WildEye, Rigged with a superior VMC needle point hook, Life-like swimming action, Holo swimmin' flash...

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3" #3 1/4oz Bass Lure

The WildEye Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and...

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