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Explore all the best bait and gear for your next fishing trip

Trout/Salmon Lure

A versatile spoon that performs in a variety of fishing presentations from casting and trolling to ice fishing and stream fishing. This spoon’s unique action...

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4" #6 Bass Lure

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segmented body...

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5" #10 Bass Lure

Proven very effective for California lunkers, Healthy profile, Salt-impregnated, Nice smooth-and-even fall rate, Can be rigged and fished a variety of ways.

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5" #20 Bass Lure

One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or...

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4" #20 Bass Lure

The Gary Yamamoto 4" Single Tail grub Soft Bait offers a versatile design that provides anglers with a variety of rigging options as well as...

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Bass Lure

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses...

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3.5" Bass Lure

Manufactured using Strike King's innovative Open Pour Technology, the Strike King Drop Shot Half Shell delivers a finesse specific design that excels with lighter tactics...

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1/2oz Bass Lure

An extreme heavy cover jig. Designed to be fished in and around the heaviest shallow/deep water cover. The Hack Attack Jig is built around an...

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5" Bass Lure

The KVD Fat Baby Finesse Worm has oversized tail to allow more action and drag in water. It is shorter in length, with a larger...

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3" #15 Bass Lure

Dry Creek Outfitters Drop Shot Crawdad is the perfect size for the drop shot technique. At three inches long this bait will produce both numbers...

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3-1/2" #12 Bass Lure

The Platypus was designed for pitching and flipping into heavy cover. This beaver shaped creature bait is extremely soft and loaded with salt so fish...

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Strike King
3XD Bass Lure

A small-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper/faster than most other deep diving hardbaits.

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